Bakery Mobile App

Regulars wanted to skip the morning line; the bakery wanted fewer phone orders and clearer custom-cake intake. There was no app, no online menu, and custom orders happened over Instagram DMs.

I ran 6 semi-structured interviews with regulars and the bakery owner, plus a short Google Forms survey (22 responses). Themes: people want photo-led browsing, transparent allergen info, and a way to reorder their 'usual' in one tap.

• Maya, 34 — busy parent who pre-orders pastries on the school run
• Daniel, 58 — coffee regular who wants 'the usual' in two taps
• Renee, 41 — plans her daughter's birthday cake with photo references and dietary notes

• No way to see what's sold out before driving over
• Custom cake intake scattered across DMs, calls, and texts
• Loyalty punch cards forgotten at home
• Allergy info inconsistent between staff

Open app → Browse menu (with live availability) → Customize item → Add to cart → Pick pickup time → Pay → Loyalty stamp auto-applied → Pickup with QR code at the counter.

Mid-fi wireframes tested two navigation patterns: bottom tab bar vs. category-first home. Usability testing (5 participants) showed the tab bar reduced time-to-order by 38% for returning users.

• WCAG AA contrast on all text + interactive elements
• Minimum 44×44pt touch targets
• Full VoiceOver / TalkBack labeling for menu items, prices, allergens
• Dynamic Type support up to 200%
• Allergen icons paired with text — never color alone

A friendly, photo-forward bakery app with a 3-tap reorder, a guided custom-cake wizard, and built-in loyalty. Usability testing showed a 92% task success rate and an SUS score of 84.